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Concept, naming, identity, packaging design,
copy and messaging tone for a set of teas underneath a minimalist lifestyle brand.
Though the leaves of our koucha are
char-dark, their infusion is a ruby eddy
swimming with notes of chocolate
and nutmeg.
For best enjoyment, make ample time
after waking and sit with a kettle. Think
of how you might draw a plum tree.
Even with insects ––
some can sing,
some can't.
- Kobayashi Issa
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